ūüĒ• clearance sale: everything must go!


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Frequently Asked Questions


Want to return or exchange an item? No worries - we've all been there before. You can return all clothing for a refund or we can ship you an exchange at no extra cost. 


Do you ship worldwide?

Yes, we ship orders all over the world!

When will my order be shipped?

We aim to ship out (finish the processing) all orders within 1-2 business days (Monday - Friday).

How much is shipping?

Please refer to the chart below:

Zone Option Speed Min. Spend Flat Rate
FREE Shipping
3 - 7 days
$60+ FREE
Expedited 1 - 3 days - $9.95 USD
3 - 7 days
$4.95 USD
Free International 5 - 7 days $200+ FREE
CA Flat Rate
5 - 7 days
$11.95 USD
Free International
6 - 10 days
$250+ FREE
United Kingdom & Ireland Flat Rate
6 - 10 days
- $11.95 USD
Free International
6 - 10 days $250+
EU Flat Rate
6 - 10 days
$14.95 USD
All Other International
Free International 6 - 10 days $250+ FREE
World Wide Shipping
6 - 10 days
$14.95 USD


 *We do have DHL Express International upgrade for applicable products, please reach out to us at support@deep-end.com for more details and rates

VAT/Import Taxes

International customers: Do I have to pay VAT?

When a package is shipped internationally (outside of the USA), it may be subject to import taxes, customs duties, and/or fees imposed by the destination country. These charges will typically be due once the shipped goods arrive at the country of destination.

You are responsible with ensuring to comply with laws and regulations of the country of destination. DEEP-END does not have any responsibility on these additional charges that may apply.

Please note that certain countries may require certain documentation before the items are sent. If the necessary information is not provided, this may result in delays in the order.


Are you looking for ambassadors?

If you are an aquatics athlete or vibe with our brand and would love to spread the word about DEEP-END, send a note to hello@deep-end.com and we'll see if you'd be a good fit! 


What is Rory Lux? Is it another brand?

When DEEP-END was first founded in 2016, it was originally named Rory Lux, after the founder Alyssa's friends, Rory and Lux.

As Rory Lux (at the time) grew and the name spread, we made a careful decision to change the name to something more relevant to our brand and our customers, which a majority of are swimmers and water polo players.

In November 2018, Rory Lux officially became DEEP-END! For those who have been with us since the Rory Lux days, don't worry! It's still the same company and awesome people - just a new brand name.

While the beloved Rory Lux name is officially retired, we've been lucky to have had so much support for our new name, DEEP-END!


In addition to the time-honored ancient beauty of gold and silver, our jewelry is also crafted from solid precious metals because of their durability and recyclability. We re-use the waste materials of our design and production processes. All of the raw precious metals we use are made from recycled material, purchased from green certified refineries that meet the highest standards for ethical sourcing and minimal environmental impact. We also recycle all of our scraps generated in the development and production process of our jewelry. 

All of our stones are conflict-free, from sources that adhere to the Kimberley Process or from Canadian mines. When we wear recycled materials we honor our own power to adapt, reinvent and flourish. It also reduces our carbon footprint. And by using gems sourced from Canadian mines and Kimberly-certified distributors, we support an honest day’s work.

We also use lab-created stones for some of our colored gemstones to further reduce the impact of mining rare natural gems out of the ground. They are visually and chemically the exactly the same as mined stones, but do not contribute to the land destruction and resource depletion in the way that naturally-mined stones do. We offer our custom bridal clients the option to choose lab-created diamonds, which also are exactly the same as natural diamonds, except they don’t require the environmental damage incurred in mining.

Creating our jewelry in the USA in-house and with small independent producers is an incredibly important aspect of our philosophy. It not only allows us to work closely with the artisans fabricating the jewelry, but it also enables us to deliver handmade pieces to order - keeping a close eye on quality, which we wouldn’t be able to do if we were shipping them from overseas. More importantly, as an American company we want to support other creatives, namely other jewelers, stone setters, casters, CAD artists, and US-based suppliers to the industry. Our jewelry requires precision in fabrication, and that means skilled work from talented individuals. A history of quality craftsmanship is part of the American tradition and has in recent history been in danger of being lost forever in various industries.  Even though we’re small, we’re a company creating new products and we want to be part of supporting the revival of that tradition as well as supporting other small businesses.

We‚Äôre grounded in a belief that magnificence lies in elegance, not ostentation. Pursuing¬†sophistication in the unexpected, we create thoughtfully designed pieces that are unique, yet crafted¬†to be versatile and cherished for years.¬†¬†With aesthetic influences hailing from mid-century architecture¬†and ancient¬†goldsmithing to minimalist art and sculpture,¬†ourentire¬† collection explores the marriage of daring dichotomies‚ÄĒearthy and modern, streamlined and textured, restrained and sexy, delicate and strong.

Shipping + handling

We don't currently offer pick up but deliver locally for a fee.

We can ship anywhere in the world but rates vary according to distance. We use UPS and Federal Express, depending on the destination country.  Please contact us for specific rates.

At this time, we can only offer free standard shipping to Europe or the UK on orders of minimum $100.